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THE
1-2-3 GUIDE PRESS RELEASES
by
Kristie Tamsevicius
Press releases are a great way to build awareness
for your company and products. A well-written press release
can get your name in front of hundreds of potential customers
and help build a reputation for your company in the business
community. Here are the basics on how to write an effective
press release for your company.
1- START WITH A NEWSWORTHY EVENT
Before writing a press release you need to make sure you have
a truly newsworthy item to write about.
Here are some ideas for issuing a press
release:
- Launch of something new: products and services,
web site, newsletter, e-book, teleclass
- Forming a new joint venture or partnership
- Events: celebrity chats, fundraiser's,
contests or sweepstakes
- New facility openings or personnel changes
- Getting or receiving major contracts or
grants
- Receiving awards or special honors
- Releasing findings of a special report,
survey or poll
2- WRITE IT RIGHT
Start with a newsworthy happening. Use a catchy headline to
draw reader into the meat of the release. Write simply and
correctly checking for proper grammar, spelling, and punctuation.
Write for your target audience, not for your business interests.
Ask yourself questions such as:
- How are you UNIQUE?
- Will your audience CARE about what
you are telling them?
- How will it BENEFIT them?
Avoid Hype - Stick to the facts. If you
write your press release like an advertisement it won’t be taken
seriously. Consider including a quote or testimonial from the
company president or important clients to add credibility and
interest. And finally, proof, proof, and proof again!
Here’s the basic format of a press release:
- For immediate release
- Contact Info
- Headline
- Dateline
- Strong leading paragraph
- Text in inverted pyramid format: Who, What,
When, Where, Why, and How about news item
- Concluding paragraph
Other formatting basics:
- 1-2 pages maximum (400-500 words)
- Typewritten, double spaced, one side of
sheet
- Include -more- at bottom of pages
- Use an identifier (slug) on subsequent
pages
- Place -30- or ### at end of the release
3- SEND IT OUT
With changing technologies come a whole array of methods for
distributing press releases such as: wire, broadcast fax,
and email. Be sure to pick the method best suited to the potential
audience. And be sure to post your press release on your web
site on a NEWS page.
PAID PRESS RELEASE SERVICES: Sending
out a press release can cost anywhere from $99 to $700 for
a national release depending on the number of media outlets
it reaches.
Here are a few paid services.
FREE PRESS RELEASE SERVICES:
SO WHAT ARE YOU WAITING FOR?
Remember that press releases aren't just for brick and mortar
corporations, they are a great way to publicize your online
business too!
Article by Kristie Tamsevicius - Dubbed
as the "Marketing Maven & Brander Extraordinaire"
Kristie Tamsevicius turns entrepreneurs into the lavishly
paid in-demand experts in their field. Learn how branding
helps you to attract customers, build income, & gain visibility
while successfully promoting your business online with our
FREE report "Web Branding Secrets" by visiting www.brandingonthenet.com.
| NOTE: Feel free to “reprint”
this article online as long as it remains complete and
unaltered (including my “about the author”
section at the end), and you send a copy of your reprint
to kristietam@brandingonthenet.com. |
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