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What
Now? How to Get Traffic After Site Launch
by Kristie T
So many of my clients ask "what can I do to get traffic to
my web site"? Well, if you are a business executive at a Fortune
500 company you would have a number of ways you could spend
your corporate budget to drive traffic. But what if you are
a little guy who is just starting out? Are there affordable
ways to drive traffic? Sure there are! And here are a few:
1) PAY PER CLICK TRAFFIC: When you bid for a keyword
phrase at a pay per click traffic directory, you state a price
that you are willing to pay for each person who clicks to
your web site. My favorite pay per click directory is GoTo.com(now
Overture.com). When selecting keyword phrases to bid on, choose
a targeted phrase, rather than a general term. For instance,
if you are a coach, bid on a more targeted keyword phrase
such as "weight loss coach" or "relationship coaching".
= HOW TO BID ==
You set your own budget by determining how much you bid on
each keyword term. The more you bid, the higher your listing.
While the #1 position is highly sought after, as long you
bid enough to stay in the top five, you will receive a strong
boost in traffic. Why pay top dollar for the number one site,
when you can pay MUCH less for spots 2 to 5? For instance,
if bid for number one position is $1.50 and the number two
position is $.50, you could bid $.51 to attain the number
two position. Bid prices typically range anywhere from five
dollars to as little as one penny.
= THE POWER OF THE OVERTURE NETWORK =
I personally recommend Overture over other pay per click engines,
because of the strategic relationships Overture has with major
search engines. Overture reaches an astounding 75% of all
Internet users through their extensive partner network, which
includes: AOL, AltaVista, Lycos, Earthlink, Netscape, Hotbot
and others. Why is this so important you ask? I would guess
that few people actually go to Overture to search for something?
(Well have you? I sure haven't!) But since Overture search
results feed into those all those major directories that people
DO search at, it REALLY multiplies your exposure. Anyone who
searches at one of their partner networks will have Overture
listings in the search results.
== OTHER GOOD PAY PER CLICK BUYS ==
Google now offers a new pay per click offering called AdWords,
where you can bid on various keywords. Pricing for AdWords
is based on the position in which they're shown. However,
Google positions your ad based on how many users click on
it over time. Similarly, DirectHit/AskJeeves offers paid ads.
Not only do your results appear on DirectHit and AskJeeves,
but they also appear on their partner directories including:
including MSN, Bomis.com SuperCyberSearch and Searchalot.
Before you sign up with a pay per click directory, check
first to see what other directories they are partnered with.
If they don't feed into other major search engine directory
results, then I recommend you choose a different vendor.
2) PAID SUBMISSON DIRECTORIES:
It used to be that Alta Vista, Look Smart, and Yahoo were
free submission, not anymore! Yahoo is such a MAJOR directory;
you can't afford NOT to be listed. Most pay for inclusion
programs range between $30 and $200 dollars. Some of these
"business express" programs can get you listed in as little
as two days!
3) GATEWAY/DOORWAY PAGES:
Basically, these pages are designed to be highly optimized
for a certain keyword set and for a certain search engine.
For each keyword phrase and each search engine, they will
design a different page. Different search engines use different
"rules" to decide which sites will rank highly. Trying to
tinker and figure out what work on your own can be maddening.
Professional doorway page service providers have this down
to a science. A service that I recommend is Pinnacle Placement
at http://www.seposition.com/. For about $500 start up and
$30 per month, you can get Top 30 positions for 10 keyword
phrases. Believe me, I've shopped around, and these guys offer
top rate services at bargain prices and they GUARANTEE results
or your money back!
4) ARTICLES:
I can't overstate the importance of writing articles to gain
exposure for your business. Even if you DO have your own ezine,
you should seek to get your materials published elsewhere.
This showcases you and your expertise in front of thousand
of potential customers.
= WORK THE "LOCAL" ANGLE AND GET RESULTS! =
If you can spin a "local" angle, you should submit an article
to your local newspaper. I submitted an article idea in May
of last year, and this March got a 4-page article spread in
our local paper, The Gurnee Sun. Click here to read the article.
http://www.kcustom.com/sun-cover-story.htm
. You can't GET better exposure than THAT!
= IF YOU GET PUBLISHED SHOW IT OFF ==
If you DO get a great article published, there's a neat little
service called IN-THE-NEWS.com that will make a wall plaque
out of it to proudly display it your office! Here are my favorite
article directories and article lists to submit to:
== ARTICLE DIRECTORIES ==
== ARTICLE SYNDICATION SERVICES ==
- The Syndicator: http://www.web-source.net/syndicator_submit.htm
== ARTICLE LISTS TO POST YOUR ARTICLE AT ==
(Note: these are subscribe addresses, please read their posting
rules prior to posting):
mailto:Free-Content-subscribe@egroups.com
mailto:PublishInYours-subscribe@onelist.com
mailto:article_announce-subscribe@egroups.com
== SUMMARY ==
Well, that's the scoop on my personally recommended methods
for "little guys" and big guys alike to build traffic on a
budget. Oh, and did I forget to mention that you need to make
sure your site is sharp looking, quick loading, easy to navigate,
and easy to purchase from? No sense sending traffic to your
site if they won't be convinced to buy when they get there.
Happy promoting! You'll get back whatever you put into marketing
your site, and more!
Article by Kristie Tamsevicius - Dubbed
as the "Marketing Maven & Brander Extraordinaire"
Kristie Tamsevicius turns entrepreneurs into the lavishly
paid in-demand experts in their field. Learn how branding
helps you to attract customers, build income, & gain visibility
while successfully promoting your business online with our
FREE report "Web Branding Secrets" by visiting www.brandingonthenet.com.
| NOTE: Feel free to “reprint”
this article online as long as it remains complete and
unaltered (including my “about the author”
section at the end), and you send a copy of your reprint
to kristietam@brandingonthenet.com. |
|
