20 Tips for Building a Better Bio
By Kristie T of Branding on the Net
A bio is a key part of your marketing toolbox. And a well written
one is worth it's weight in gold! This seeming simple marketing
blurb has the amazing power to wow the media, impress a decision
maker, or showcase your expertise to any potential buyer. And, once
you have written a good bio, you'll find a million uses for it.
In addition to adding one to your website, you can use in your article
byline, email signature, one sheet, promotional flyers, brochures,
sales letters, and more! But how you go about writing a bio? Below
are some 20 tips for what to include in your bio.
- Area of expertise
- Title and company name
- Media coverage you have received including television, magazine,
and radio
- Topic you you are a sought after speaker on
- Number of people you have spoken to
- Number of counties you have spoken in
- Names of books you have authored
- Credentials including notable awards or recognitions you have
won
- Clubs or organizations that you are actively involved in
- Personal insights such as what you believe, your mission, your
vision
- Quirky fact about you such as "A former school teacher-turned-confrontation
expert, Jane helps people communicate more effectively. Or an
avid baseball fan, when Bill is not speaking, you'll find him
eating hot dogs and watching the Chicago Cubs with his son Dave.
- Interests or hobbies
- Occupation of your parents, if it's interesting and adds to
the story. Ex: The son of Vermont
Turkey Farmers, Jim Smith is....
- What your hometown is known for.
- Interesting or substantial former careers
- What led you to start your current business
- What you help people to do
- Events that shaped your life
- Offices you have held
- Call to action like "For a free report on "9 Ways
to Build your Bottom Line" visit www.9WaystoProfit.com
Article by Kristie Tamsevicius - Dubbed as the
"Marketing Maven & Brander Extraordinaire" Kristie
Tamsevicius turns entrepreneurs into the lavishly paid in-demand
experts in their field. Learn how branding
helps you to attract customers, build income, & gain visibility
while successfully promoting your business online with our FREE
report "Web Branding Secrets" by visiting www.brandingonthenet.com.
| NOTE: Feel free to “reprint”
this article online as long as it remains complete and unaltered
(including my “about the author” section at the
end), and you send a copy of your reprint to kristietam@brandingonthenet.com. |
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