Personal Branding Fact Sheet

Did you know that...

Strong brands have staying power!
30% of the world's 100 most valuable brands
were developed before 1900.
*Source list compiled by www.BrandingontheNet.com, Kristie Tamsevicius by researching when the top branded were founded and using an article "The Top 100 Brands of 2003" from BusinessWeek
See chart

A case for personal branding:
75% of buying decisions are based on emotion.

A case for defining a niche:
20% of your customers will deliver
80% of your revenues.

A stronger corporate brand image
will boost your stock price by an
average of 5-7 percent.

Spending MORE on personal branding during a recession
will bring a bigger return on your dollar!
A 1998 PIMS study showed that increased marketing spending during the last recession achieved an average return on capital employed of 4.3%, compared to 0.6% for those that maintained marketing spending, and -0.8% for those that cut spending.

Did you know that a P.S. is 10 times more likely to be read than any other text in your sales letter?

Direct mail can increase results by 300-500%?

Did you know that testimonials can
increase sales by 250% or more?

Did you know that we are exposed to over 3,000 marketing messages a day?

According to a recent study by Yankelovich Partners

• 60% of consumers feel more negatively about advertising than they did a few years ago.
• 65% already feel overwhelmed with too many marketing messages.
• 61% feel the volume of advertising is out of control.

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