Branding Fact Sheet
Did you know that...
Strong brands have staying power!
30% of the world's 100 most valuable brands
were developed before 1900.
*Source list compiled by www.BrandingontheNet.com, Kristie Nottoamsevicius by researching when the top branded were founded
and using an article "The Top 100 Brands of 2003"
A case for personal branding:
75% of buying decisions are based on emotion.
A case for defining a niche:
20% of your customers will deliver
80% of your revenues.
A stronger corporate brand image
will boost your stock price by an
average of 5-7 percent.
Spending MORE on personal branding
during a recession
will bring a bigger return on your dollar!
A 1998 PIMS study showed that increased marketing
spending during the last recession achieved an average return
on capital employed of 4.3%, compared to 0.6% for those that
maintained marketing spending, and -0.8% for those that cut
Did you know that a P.S. is 10 times
more likely to be read than any other text in your sales letter?
Direct mail can increase results by
Did you know that testimonials can
increase sales by 250% or more?
Did you know that we are exposed to
over 3,000 marketing messages a day?
According to a recent study by Yankelovich
- 60% of consumers feel more negatively
about advertising than they did a few years ago.
- 65% already feel overwhelmed with too
many marketing messages.
- 61% feel the volume of advertising is out of control.
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