Branding Fact Sheet
Did you know that...
Strong brands have staying power!
30% of the world's 100 most valuable brands
were developed before 1900.
*Source list compiled by www.BrandingontheNet.com, Kristie Nottoamsevicius by researching when the top branded were founded
and using an article "The Top 100 Brands of 2003"
A case for personal branding:
75% of buying decisions are based on emotion.
A case for defining a niche:
20% of your customers will deliver
80% of your revenues.
A stronger corporate brand image
will boost your stock price by an
average of 5-7 percent.
Spending MORE on personal branding
during a recession
will bring a bigger return on your dollar!
A 1998 PIMS study showed that increased marketing
spending during the last recession achieved an average return
on capital employed of 4.3%, compared to 0.6% for those that
maintained marketing spending, and -0.8% for those that cut
Did you know that a P.S. is 10 times
more likely to be read than any other text in your sales letter?
Direct mail can increase results by
Did you know that testimonials can
increase sales by 250% or more?
Did you know that we are exposed to
over 3,000 marketing messages a day?
According to a recent study by Yankelovich
- 60% of consumers feel more negatively
about advertising than they did a few years ago.
- 65% already feel overwhelmed with too
many marketing messages.
- 61% feel the volume of advertising is out of control.
Need a Website to market your business?
Find out more about our web design services for business owners like you. We also offer search optimization and marketing services that put you on the 1st page of Google.
am SO excited about my e-zine and my website. I am getting
lots of great feedback - people love it! I got call from a Speakers Bureau who said that the site was awesome - clear, compelling, and impressive. And
talk about return on investment, after launching the site
just one week the site has already paid for itself. I just got booked for a big speaking engagement. Kristie! You ROCK!"
Inspiring Championship Teams Through Appreciation
Keynotes, Seminars, and Consulting
|NOTE: Feel free to “reprint”
this article online as long as it remains complete and unaltered
(including my “about the author” section at the
end), and you send a copy of your reprint to email@example.com.